Articles by Brian Kurtz
It’s all about this “new medium” called “direct mail.” New because what’s old is new again. The direct mail dinosaurs are far from extinct.
Not only is it not easy, all copywriters know that the secret to success is to master a niche before presenting themselves as the solution to all assignments in all categories. Copywriters who have been at it for any length of time also know that what they do is not a talent they learned in school.