Brian Kurtz has overseen the mailing of approximately 1.3 billion pieces of third-class mail over the past 20 years…and over 2 billion pieces of promotions in all media over his career which spans almost 4 decades.
He has marketed and sold newsletters and books via direct response television (infomercials) and using e-mail and the Internet in huge numbers. He has never met a medium he didn’t like and he has learned the ins and outs of every possible medium where direct marketing lives and thrives. He’s proud to have cut his teeth in the offline world of direct marketing and he is finding that the principles he’s followed over the past 40 years all apply online as well. He has written two books based on all of his experiences and study:
Overdeliver: Build a business for a lifetime playing the long game in direct response marketing (www.OverdeliverBook.com)
The Advertising Solution (www.TheLegendsBook.com
Articles by Brian Kurtz
A Criminal Mind By Brian Kurtz
Brian Kurtz shares about a criminal mind. There are tips and hints on how to over deliver without getting taken advantage of.
Republicans, Democrats, Dinosaurs & Cowboys By Brian Kurtz
It’s all about this “new medium” called “direct mail.” New because what’s old is new again. The direct mail dinosaurs are far from extinct.
Success Leaves Clues with Brian Kurtz
Not only is it not easy, all copywriters know that the secret to success is to master a niche before presenting themselves as the solution to all assignments in all categories. Copywriters who have been at it for any length of time also know that what they do is not a talent they learned in school.