How Any Coach Can Build a Six-Figure Membership Site

If you’re a business coach looking to scale beyond the time-for-money model, there’s one product that can completely transform your business:
a membership site.

Whether you’re struggling to close high-ticket coaching clients or looking for a recurring revenue stream that doesn’t depend on 1-on-1 delivery, a well-built coaching membership site can generate six figures—or more—on autopilot.

In this article, I’ll show you how I personally built a $127,000/year passive income coaching membership site, the reasons behind its success, and how you can create your own.

Why Every Coach Needs a Membership Site

Most coaches operate in a time-for-money model. There’s a cap on your earnings because there’s a cap on your time. But when you turn your coaching knowledge into a scalable product, you break out of that model and begin building wealth through leverage.

A membership site for coaches allows you to:

• Serve more clients without working more hours

• Offer affordable coaching access to clients who can’t afford 1-on-1

• Build passive income through monthly recurring revenue (MRR)

• Create a funnel to eventually upsell into higher-ticket services

The Frustration That Sparked My Membership Site

I didn’t start out trying to build a six-figure site. I created my membership program out of pure frustration.

As a full-time coach, I was developing every marketing piece, sales letter, elevator pitch, and ad for my clients. But as I gained more clients, I found myself recreating the same material over and over—or wasting hours trying to find a version I’d already written.

I finally took the time to organize everything I had into folders. That simple action took 3 months, but the end result? I realized I had already created an entire digital coaching library—all I needed to do was put it into a format clients could access.

Building the “Self-Directed Coaching System”

The final piece was adding an online business assessment tool—the same one I used in my initial coaching sessions. I hired a programmer to build it into the site. The result?

A fully guided, self-directed coaching system that:

• Gave clients a step-by-step roadmap

• Recommended content and tools based on their answers

• Delivered 24/7 access without needing my time or involvement

Solving the Affordability Problem in Coaching

Here’s where things got interesting.

When I spoke with small business owners, about 7 out of 10 told me they couldn’t afford 1-on-1 coaching—even at $297/month.

But they still wanted help. They needed marketing and sales training, just not at that price point.

So I created an offer:

• $97/month

• Full access to my content, tools, and resources

• A coaching platform they could use anytime

This allowed me to monetize prospects I would’ve otherwise lost, while still providing real value.

How My Coaching Membership Site Took Off

I began mentioning the membership site at networking events and speaking gigs. It wasn’t my main offer—but it became a powerful downsell when 1-on-1 coaching wasn’t an option.

Here’s what happened:

• 30–35% of members eventually upgraded to higher-ticket coaching

• The remaining 65–70% stayed on and paid monthly

• After 12 months, I had 109 active members at $97/month

• That’s $127,000 in passive annual revenue

• And best of all—it required no personal time from me

That was double what I made in coaching fees that same year.

Why This Model Works for Every Coach

You already have content. You already know how to help people.
All you need is a system that packages your expertise into a scalable product.

Membership sites work for:

• Business coaches

• Life coaches

• Marketing consultants

• Niche experts (finance, fitness, relationships, etc.)

If you serve clients with repeatable content, tools, or strategies—you can build a membership site.

Getting Started with Your Coaching Membership Site

Here’s a simple 5-step plan to begin:

1. Organize your existing content

   • Group it by outcome or topic (lead generation, marketing, mindset, etc.)

2. Decide your core promise

   • What will members walk away with each month?

3. Choose your pricing model

   • $47–$97/month is a sweet spot for small business owners

4. Add a simple assessment or roadmap tool

   • This boosts engagement and makes the experience feel personalized

5. Promote it as a downsell and entry-level offer

• • Position it as a low-risk, high-value way to get started

Final Thought: Create Leverage with Every Prospect

One of the biggest lessons I learned was this:

If 7 out of 10 people you meet can’t afford 1-on-1 coaching, don’t walk away—give them something they can afford.

Your membership site becomes:

• A powerful low-ticket offer

• A lead-nurturing platform

• A feeder system for your premium coaching services

• And most importantly—a predictable income stream that grows over time

Whether you’re just starting out or already running a successful coaching business, a membership site is one of the smartest, most scalable products you can offer.

So what are you waiting for?

Coming Next: How to Turn Your Coaching Tools Into Digital Products

In the next article, we’ll explore how to package your worksheets, templates, and frameworks into high-converting digital products—and how to automate the sales process.