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In my series of articles in this magazine I’ve been revealing to you the 30 fundamentals required to build a successful business.
Last time we discussed strategic marketing.
I want to continue on this critical fundamental because most coaches don’t realize that everything they know… everything they have learned… and everything they have been taught about marketing is WRONG!
When I made this statement in our last issue a LOT of coaches asked me to explain this in much more depth, especially when I said that most businesses (and coaches) use tactical marketing instead of “strategic” marketing.
So although I have limited space in this publication, let me teach you a system for marketing ANY business… to a point where it becomes instantly obvious to prospects that they would be an idiot to do business with anyone other than your client… at anytime, anywhere or at any price.
For example, let’s say you’re a chiropractor and you’ve just spent more than $10,000 on radio advertising. You spent an entire weekend with an audio crew in your office interviewing your staff, explaining your facility… and getting the entire production just right for prime time over the airwaves.
And after all that work, effort and expense… you ran the ads for several weeks… your phone only rang 15 times… and those ads resulted in producing just one single patient at $1,900. How would you feel after investing $10,000 and winding up with a net loss of $8,100 you will never get back… not to mention all the time, effort and energy you wasted? But let me ask you this.
What if you could take just $1300 of that marketing budget and… just by changing what your radio ad says… instead of getting just 15 calls resulting in only one sale… you could generate 137 calls… close 37 of those calls into brand new paying patients… each worth an average of $2500… and you pocket a cool $92,500 for your trouble? That’s what’s called getting more results… making more money… for the same time, the same money… and the same effort spent.
What if I could show you EXACTLY how YOU could do this for your coaching clients? I can show you how you too can get those exact same results for your clients… just by changing the way you teach them to do marketing and advertising.
That $10,000 marketing budget the chiropractor was spending remained the same whether they were getting 15 calls or 137 calls. I’m going to share with you EXACTLY how you can accomplish these same results for your client’s marketing… and in the process, enable them to dominate their entire industry.
I’m going to teach you how to achieve massive leverage with marketing, meaning simply that your clients will make more money for the same time, the same money, and the same effort they’re expending right now. Why will this enable them to dominate their local market? Simple… most businesses simply don’t know how to do this. They don’t understand the tremendous untapped potential that lies within their marketing. Most businesses today spend some money on marketing and advertising… and then decide that whatever results they get from that marketing is probably about as good as it’s going to get. They realize that their results can fluctuate up and down, but they never imagine that results like the chiropractor… where they got 137 calls instead of 15… are even remotely possible.
Watch this video and I’ll teach you how to build a “strategic” marketing campaign…
In future articles, I’ll continue to reveal these critical fundamentals, and how their application will greatly impact the businesses you coach… both professionally and financially.
So until next time,
About Adrian Ulsh
Adrian Ulsh is the CEO for Leader Publishing Worldwide, the largest online provider of coaching services worldwide. Adrian currently works with more than 500 coaches in 24 countries advising them on building 6 and 7 figure coaching practices.
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