GET MORE COACHING LEADS, HIGHER COACHING CONVERSIONS, & QUICKER RESULTS FOR YOUR CLIENTS.
Join thousands of coaches & consultants and get access to the only magazine dedicated to the success of business coaches.
How a Blog Title can get you more Coaching Clients
If you want more coaching clients you know about the power of blogging on your website. Content on your website (via your blog) not only allows your readers to get to know, like and trust you (thus wanting to do business with you) but it also gets the attention of Google so you can show up on internet searches. But with so many options showing up in search results how do you get YOUR title clicked?
How to Create Eye-Catching Titles for Your Business Coaching Blog
The title of your blog post can make or break the visibility of your content. People skim on the internet and if your title doesn’t catch their attention, they’ll pass it by. This is true on Google searches as well as seeing your post title on social media where your content can be drowned out by everyone else.
Here are some simple guidelines for creating curiosity-inducing titles for your blog posts.
Tip 1: Make It Catchy
The number one rule to get more clicks on your post is to make your titles catchy. This is what’s going to hook a potential reader and get them to click. Make it unique and striking. Look at other blog post titles and find ways to make yours stand out. Remember the more eyes you can have reading your content the more coaching clients you can convert.
Tip 2: Be Specific
Wherever possible, make your blog post title very specific and targeted. Use numbers when appropriate. If you have a blog post that offers 8 tips for how to organize your workspace, call it something like “8 Tips to Get Your Workspace Organized Once and For All.” Tell your audience what how you will solve their problem by reading your article.
Tip 3: Consider Word Choice
Try not to overuse the same words in your titles. Use a dictionary to find synonyms to mix it up. Choose words for their emotional impact, but remember that clarity will trump clever any day of the week.
Tip 4: Set Expectations
Although you want to make bold claims with your title, make sure that your blog delivers. Don’t write deceptive titles just to get clicks. This is called clickbait and it won’t gain you readers. In fact, it will hurt your SEO as readers will quickly leave your blog and go somewhere else.
Tip 5: Write for Google
Try to write headlines that will catch the attention of the search engines. Choose a keyword or two related to the article that have a high search volume and put it near the beginning of the title. Keywords are not as important today, but if you choose a good one and use it naturally, it will bring you some traffic. Think of words and phrased you want to be found for, and that people are actually searching for.
Tip 6: Research the Competition
To get ideas for your titles, look at the titles other coaches use. You can do this by searching keywords relevant to your post and examining how other coaches create titles based on them. The content that ranks highest in the search engines can be assumed to be the most popular, so those title formats and lengths are something to consider.
Tip 7: Don’t go with the first
Don’t stress over the title when you first start to write. Create a working title that you know you can change later. Many writers start with the title since it’s so important, but as you write, you may find yourself going in a different direction or you may get a better idea for the title. A great way to come up with a winning title is to create five or ten initially, and then narrow it down to the one that best meets the above criteria. Your first few ideas will not be the best ones, so stretch yourself to come up with more ideas to choose from.
By using these 7 tips to creating better blog titles you can get your content in front of more people. By offering quality, consistent content you will get these readers to know, like and trust you and you can boost the number of coaching clients you have in no time.
About Torie Mathis
Torie Mathis helps entrepreneurs, small business owners, and coaches bridge the gaps, with no BS techniques, to get you from where you are to where you want to be. Her formula for success includes Mindset first, Skills second followed by Systemization to keep you rolling toward your goals in life and business.
Marketing + Digital Strategist, Business Coach, CEO, Designer, Army Veteran, Author, Speaker + Health Coach
Get your complimentary subscription today.
Join thousands of coaches around the globe.