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This post is more about leveraging something from another industry to improve our own business.read more
If you’re having trouble meeting your business goals, take a look at these top 9 content marketing mistakes to learn how to fix things or avoid making the mistakes altogether.read more
Remember these 3 words… what, how and why!
Every business owner knows WHAT they do and HOW they do it… but most don’t know… or haven’t specifically defined… WHY they do it.
Here are 7 coaching lessons from real life “Superhero” Tim Ferriss.read more
When you put your face and your personality in your marketing it makes your business unique.read more
Slow and steady won the game. How about you? What can you do in your life to develop the millionaire mindset?read more
Most small business owners today are attempting to market everything online, especially through email marketing. They will fail miserably.read more
The first thing new online business owners learn is the power of the offer funnel.
You’ll find WordPress plugins to help you design your funnel and landing-page creators to assist in building it. And yet still your funnel doesn’t perform as it should. So what’s missing? Cohesiveness.
Now let’s investigate the pros and cons of magazine ads… and let’s start with the pros.read more
You need to blog to reach your ideal customers, you know the ones you LOVE to coach; that love to buy from you; that have money to spend on you without hassle.read more
I knew Guerrilla Marketing could help small businesses succeed like never before, and give them the ability to compete against the 800 pound gorillas that are out here.read more
Would it come as a surprise to you if I said we’re all sales people? It’s true.read more
Let’s explore the pros and cons of each advertising medium. Knowing these can help you decide which medium is right for advertising your client’s product or service.read more
Help your client implement an upsell / cross-sell strategy. Let’s start by explaining the difference between an up-sell and a cross-sell. In essence, an up-sell involves offering the buying customer at the point of purchase more of what they just purchased.read more
I’m going to reveal how you can build your coaching business super-fast and actually enjoy marketing your services as well.read more
Here’s where a lot of coaches get it wrong. They start to worry about money, and that worry leads to poor decisions that ultimately have a negative impact not just on finances, but—maybe more importantly—on morale, too.read more
In this week’s episode of Ask Karl Bryan, Six-Figure Coach magazine Editor in Chief Karl answers the question, “Did you ever coach for free?”read more
Let’s explore the pros and cons of each advertising medium. Knowing these can help you decide which medium is right for advertising your client’s product or service. Let’s start with newspaper advertising.read more
Master Closers routinely closes 4 – 5 times what the average sales person closes.
Have you ever wondered how you could acquire that mysterious charisma master closers possess for yourself?
Today, we’re going to look at books that will help you master the psychology of being a Six-Figure Coach.read more
Need more clients? Think all a farmer has to do is wait until fall to harvest truckloads of delicious tomatoes or corn or squash? Think again!read more
Karl Bryan from the Six Figure Coach magazine answers the question. How do I plan a holiday and not lose all of my clients?read more
All business owners eventually face a serious dilemma—how to advertise their business… which advertising medium will get them the most exposure… let’s talk radio advertising.read more
What’s the most profitable thing you can do for your business? Hint: it costs more than five times as much to bring a new customer on board than it does to retain existing ones.read more
Here’s the thing: people are tuning out the BS in the coaching world from coaches who play it off like their lives are perfect. They don’t resonate with those who claim to have been millionaires since they were 20 or who play it off like they have everything figured out (nobody has it all figured out).read more
No matter the reason, there is something to be learned from a lost client. A system to review lost clients will help keep your business improving and growing.read more
The power of persuasion. It’s your job as the business owner to make sure you alleviate all possible fears and take the risk completely out of their buying equation.read more
Think of this article as your own “build it for you” system for Posting. Because who doesn’t want to get better results from your Facebook Page without spending a lot of time working on it?read more
There are hundreds of articles that explain how to create compelling offers, but can you offer any advice on what I need to avoid to make sure my client’s offer is successful?read more
Here’s something that’s rarely considered in the “ideal client” equation, and it’s arguably the most important part: personality.read more
I ended my previous article promising you that today I would show you the ULTIMATE product you should seriously consider developing as a coach… a membership site.read more
When creating a roadmap to success staying in balance takes continuous effort and there are many factors that can throw off your balance.read more
How do you keep your audience from falling asleep during your presentation? By creating engaging, fun slides that grab and hold their attention.read more
In my series of articles, I’ve been discussing various ways that coaches (as well as small business owners) can generate more leads and close more sales and how to stop trading time for money.read more
If you want to grow your business, you must master marketing. Start with these proven strategies, and you’ll be well on your way to coaching stardom.read more
First off, he took it upon himself to create this personal marketing campaign. He was the only salesperson in his store to take this “old school” approach to send a personal welcome message via direct mail.read more
I recommended that he focus on his passion and target fibromyalgia sufferers. Make that one condition the primary focus for his marketing.read more
When you’re selling your products and services online, the one rule you must abide by is to make it easy for your customers to buy.read more
So let me help you out here, and tell you exactly how I help the 500 plus coaches I work with worldwide overcome this major obstacle to building a 7 figure coaching practice.read more
There’s a simple way you can sharply boost your visibility on social media. Any coach can and should be doing it, and that is to produce and publish videos.read more
The really successful coaches – the top 5% – have no problem marketing their services. They’ve developed a process for doing it, and they keep their coaching ranks filledread more
Whether you’re a coach, an information product seller, a top-notch service provider, or you’re selling a line of skin-care products, growing your mailing list must be a priority.read more
Today, let me explain how a coach can create a system for generating all the leads they can possibly handle.read more
Another cornerstone in any business coach’s repertoire is sales skills. After nearly 26 years in the field of coaching and consulting, I’ve taken my fair share of sales training and I’ve read dozens of books on the topic.read more
Your job is to continue to make offers (and sales) to your loyal customers. Remember, it’s much easier to sell to a current customer than to earn a new one. There is an art to the upsell that we will explore further.read more
In order to transform your coaching practice from a job to a business, you MUST create a series of “systems” in multiple areas necessary for your success.read more
Beyond the monumental/not so monumental moments of love, what if you could use online media to elicit a “Yes!” from your next prospect?read more
I’ll share an example of how a client became the go-to-source in their area using Information Marketing to promote their local business.read more
This week on Ask Karl Bryan – Karl answers “How do you bill your high-end coaching?”read more
When a prospect is interested in a product or service, they immediately want to know, learn and understand the benefits that product or service will provide to them.read more
All small business owners, at some point in time, are faced with the pressure to negotiate price. This is especially true for those who sell, or want to sell at the higher end of their market.read more
Those 8 strategies are basically a PRODUCT you implement with every business you coach. You simply repeat the exact same strategies with every business you work with, year after year.read more
To truly encourage sales, you need to stay in contact with your readers. The easiest way to do that is through your email manager, by sending periodic emails with various related offers.read more
Let me explain the principles behind strategic marketing and how it came about in the first place.read more
Ready to start building out your sales funnels? There are just a few things you need before you can get started.read more
Having a steady income in coaching and consulting is a direct result of your prospecting machine. I call it a machine because it should run with predictable results.read more
Realistically, to go from $50,000 to $150,000 means that I need to change one of two things – my client selection or my product selection.read more
To successfully engage your audience on social media, you need a constant stream of great content. This is content that’s useful, valuable, and fun for your audience. But where do you find great content?read more
Most businesses (and coaches) use tactical marketing instead of “strategic” marketing.read more