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The Bookworm – Part I

I’m going to start with 3 books that should be considered foundational for any business coach serious about the coaching profession.

Developing an effective sales process

So what exactly is a sales process? It’s a roadmap that defines a specific set of steps for marketing and selling your product or service. Each step consists of several key activities that produce a predictable, measurable outcome.

Authority, Influence, and Endless Deal-Flow

Imagine for a moment that you had an endless stream of new clients being referred to you regularly. Imagine if other businesses were happy to co-promote and share buyers with you.

How to Network Like a Ninja

Networking is critical to your success as a business coach, but are you doing it with forethought and a solid strategy in place, or do you just “wing it?”

Answering “What do you do?”

This may be one of the most important business fundamentals you will develop that can have a direct impact on the ultimate success of your client. Here’s why.

DEFINING YOUR CORE UNIQUE POSITIONING STATEMENT

Uncovering your Core Unique Positioning Statement (CUPS) is the first and most essential marketing project you will complete to grow your coaching business. It’s the very foundation for your successful marketing plans.